INTERVIEW WITH IDA AND BARBARA, NORDBAEK
YOU HAVE CREATED A BEAUTIFUL ASSORTMENT OF FUNCTIONAL CLOTHES FOR COLD BATHS, CAN YOU TELL US ABOUT HOW IT ALL STARTED?
TELL US ABOUT THE FUNCTIONALITY OF YOUR CLOTHES!
YOU HAVE PUT A LOT OF ENERGY AND TIMEINTO THE NORDBAEK BRAND, WHAT ARE YOU MOST PROUD OF?
Our friendship. We actually most proud of our friendship, because without each other neither of us could have done, what we have done together. Since the beginning we decided that our friendship and personal lives should always be a priority. Along our exciting and hard start-up journey NORDBAEK has developed into a small high-end brand and our friendship has developed into a solid rock where we can both come crying and laughing.
WHAT ARE YOUR MOST IMPORTANT DRIVERS TO TAKE COLD BATHS?
We love the energy boost you feel when you go swimming everyday in the ocean. We feel an increase of wellbeing and happiness in our bodies and minds. You can come the beach stressed out and tired on a grey and dark Wednesday afternoon – and straight after your dip you cannot help smiling and feeling happy and energized. This is one of the free luxuries of life. Natural endorphins are released in your brain every time you go for a dip or swim in the Ocean. It simply makes you happy.
We also love to be by the sea all year around to follow the way the ocean changes in colours. Sometimes it is rough and wild and sometimes it is calm and quiet. Being a part of nature every day – to follow the weather and seasons makes us feel connected to Mother Earth.
FOR HOW LONG HAVE YOU BEEN TAKING COLD BATHS?
IS THIS A FULL TIME JOB OR DO YOU HAVE OTHER ENGAGEMENTS BESIDE NORDBAEK?
Interview by our partner in Sweden: KALLBAD NU www.kallbad.nu :)